PEOPLE & CULTURE

pets on prozac

These days our pets have it all—“pawdicures”, yoga classes, MRIs and…Prozac?

programme information

Duration

1 x 60'

Production Company

White Pine Pictures

YOP

2009

Definitions

SD HD

Episode Information

Identifying a multi-billion dollar untapped market, Big Pharma has just released a handful of designer psychoactive drugs for dogs and cats, treating everything from aggression to separation anxiety, with more medications to follow.

Is the popularity of these “pooch-me-up drugs” a sign of our heightened compassion, or evidence of an overindulgent society chasing its tail?

“Pets on Prozac” follows a host of North American characters, including a veterinarian pioneering the use of psychiatric drugs in animals, a dog-training expert leading the opposition to these pet drugs, and four families struggling to cope with their own “problem pets.” “Pets on Prozac” also journeys to Japan, the next frontier for puppy Prozac.

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