Power, Influence & Hip-Hop: The Remarkable Rise of So So Def
1 x 60'
For 25 years, Atlanta’s hip-hop industry has stood on the shoulders of So So Def Recordings and the label’s founder, Jermaine Dupri aka “The Mayor of Atlanta.” So So Def rose to prominence in the 90’s with massive hits from artists including Xscape, Kris Kross, Jagged Edge, Da Brat, Bow Wow and TLC, turning the Dirty South into a musical hip hop contender aside NYC and LA. Throughout this one-hour documentary special, we’ll uncover the full history of So So Def, one of the very few black owned labels from its humble beginnings to multi-platinum success and stardom. Jermaine Dupri will lead us through the riveting journey that has turned him into one of the biggest music moguls of our time. Dupri’s mission has always been to create a universal platform through music not only in urban communities but around the world. Today, he’s achieved just that.