PEOPLE & CULTURE

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An immersive saga about the individual and societal effects of consumerism and hyper-capitalism, examining propaganda, the notion of Self, and ideas to prevent the prevailing economic system from hurtling the world into a sixth extinction.

programme information

Duration

1 x 90'

Production Company

Hôtel Motion Pictures, Scenery & Yellow Dot Studios

YOP

2024

Definitions

HD 4K

Episode Information

Consumer-based capitalism, a 20th century invention, has grown and evolved to become the world’s dominant religion. It is an abstract set of beliefs and ideals that quietly but firmly shape global cultural values and identities.

Fueled by intricately crafted propaganda, the model of consumerism culturally conditions us to seek meaning from the pursuit of material wealth, the accumulation of products, and the careful curation of parallel and inauthentic online identities.

It is destroying our shared ecosystem, eroding our human connection, and damaging our mental and physical health. We desperately need to rethink this idea of consuming as a way life.

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